5 Marketing Takeaways From Music Streaming

Marketing-Takeaways-300x200Some recent evaluation from Subsequent Big Sound is showing that streaming is far more than just receiving artists’ music to the public, but is also supplying critical social and event data, as nicely as info on interactions in between artists and fans.


Guest Post by Bobby Owsinski on Music three.

If you appear closely, streaming is teaching us all some marketing lessons, according to analytics service Subsequent Large Sound (now owned by Pandora), a business that looks at social, streaming and occasion information as effectively as the interaction in between an artist and a fan. Whilst a lot of look at it as just a way to get their music to the public, there’s truly a lot much more to it than that. Here’s what the company found.

1. Streaming platforms supply a path to niche audiences

When you’re trying to attain a particular demographic, streaming music platforms coupled with social media channels offer the most direct path. For example, according to the report, “latin artists now account for one particular-third of the most well-liked artists on YouTube. Half of the prime 20 artists on Pandora are most popular with 25- to 34-year-old ladies.” Streaming, along with social media, enables you to particularly target the group that you are interested in reaching.

2. Underground EDM and hip-hop fans are the most engaged

Some of the largest leading 40 artists might have bigger followings, but that does not imply they’re the most engaged. Artists like Vinny Cha$ e, Marshmello, and Logic haven’t even sniffed radio or the Prime 40 but have extremely robust audiences, in some situations more loyal than the superstars.

Elderly-couple-listening-to-music-mp3-player-208555143. People still listen to older hits

Think it or not, in America individuals are is nonetheless listening to bands like Nickelback—a lot. On Pandora, legacy rock artists like Journey and the Eagles perform just as effectively as Katy Perry and Kanye West.

four. Some musical genres resonate much more with listeners

If you look to the Prime 40 as a barometer for what’s well-known, you’d come to a wrong conclusion as you’d probably get the idea that pop or nation ruled. On Pandora, 60% of the top artists are hip-hop artists, compared to just 15% on the leading 40.

5. Emerging artists can be social influencers as well

After again, it is easy to consider that Beyonce or Katy Perry rule because they seem to dominate the streaming and social networks but that is not the case. Young electro pop artist Halsey, for instance, has a follower growth on Twitter that outranks the Leading 40 artists like Iggy Azalea, Adele, Justin Timberlake, and Britney Spears.

The bottom line is that we tend to consider that the globe revolves around music’s 1 percenters, but that’s not the case at all. Possibly in radio and on the Prime 40, but not across all streaming networks, which provides hope to indie artists everywhere that are attempting to enhance their advertising .


Music Market Leaders Provide Their Predictions For 2017

image from canna-ventures.comThe group behind the music business plan at William Paterson University reached out to a variety of top music market leaders to get their predictions for the enterprise in 2017.


Guest post by Dave Philp from Music Biz 101 at William Paterson University

It is easy to recap a distinct year since every little thing already occurred.  But what about predicting what will take place in a new year?  Yeah, that is tough.  When you believe about it, the job of a lot of people in the music industry is to predict the future.  Isn’t that what agents and promoters do, book artists in venues based upon a prediction of ticket sales?  And what about A&ampR people?  Their job is to predict what sort of artists and what type of songs the planet desires to hear.

In the education world, exactly where this writer is based, predictions are not as common as dwelling on the previous.  That’s why history departments are so a lot a component of a liberal arts curriculum.  English teaches about Beowulf and Shakespeare. Cool stuff, but written by humans who have been dead for hundreds of years.  Even music theory is based upon chords and sounds and pieces written in the cracked rearview.

We took it upon ourselves here at Music Biz 101 headquarters to ask about the American biz and locate out what folks are expecting for 2017.  You’ll study the thoughts of folks working at Rumblefish/Harry Fox Agency, Atlantic Records, A2IM, Warner/Chappell, Tommy Boy Entertainment, and much more.

Get pleasure from the read and then do two items: 1) Comment beneath with your predictions, and 2) Come back here as 2018 approaches and see what came correct and what was way off.

Now, on with the fortune telling!

John Simson

  • John Simson – Executive in Residence. Kogod College of Organization, American University Former Exec. Director of SoundExchange: Will BMI and ASCAP be forced to merge? Each organization has about $ 120 Million in costs. A merger would mean an quick improve of $ 120 Million to publishers and writers by eliminating the redundancy of work. The admin charges would drop as they would no longer want to spend to compete vs. every other probably resulting in further millions in payouts to members.

Michael Simon

  • Michael Simon – President &amp CEO of Rumblefish and Harry Fox Agency – 2017: Blockchain gains even more focus but continues to befuddle all but a limited group of initiates.  Late in the year, we see the release of a lot more “protest”-oriented recordings than we’ve heard in a decade.

Yannick Peary

  • Yannick Peary- Director Digital Advertising and marketing for Atlantic Records – In 2017, labels (and rights holders) will start monetizing their digital audiences (internet site guests, social followers, etc.) equivalent to other main media publishers by means of programmatic ad exchanges and generate new business income streams.

John Butler

  • John Butler – VP Promotion for Curb Music – 2017: The Year That Streaming Services Became Radio – Consolidation of streaming solutions bought by traditional media firms Nashville becomes a 3rd coast A&ampR source for pop music and totally earns the Music City title CBS spins off and tends to make Nashville a corporate house

Jake Ottman

  • Jake Ottman – Exec VP of A&ampR for Warner/Chappell – Because of the explosion of music streaming in 2016 there will be a million new label startups in 2017.

George Dassinger

  • George Dassinger – CEO, Dassinger Inventive – Streaming is the name of the game in 2017 music, but these older than 30 have only a slight awareness of a music revolution happening as they go about their day-to-day.

Jerry Lembo

  • Jerry Lembo – Music Consultant – The Prime ten singles of 2017 will all feature a solo artist, singular songwriter and one particular producer.  And Managing Your Band – 6th Edition will replace All You Require To Know About The Music Organization as the #1 Greatest Seller on Amazon. (Ed. note: Jerry is the ideal human ever.  Read on.)

Rosie Lopez

  • Rosie Lopez – President, Tommy Boy Entertainment – 2016 is the year when tech businesses openly voiced their need to become labels and radio stations.   Will 2017 be the year when labels disrupt the digital music pipeline and lastly invest in launching great apps and platforms that will offer direct access to shoppers ala HBO and Netflix? Will micro transactions and blockchain be embraced by the industry as a way to enhance income and to solve inefficiency in digital content monetization?

Richard James Burgess

  • Richard James Burgess, Ph.D., CEO A2IM (American Association of Independent Music) – 2016 was the year when streamed music exceeded any other format. 2017 will be the year when customers commence to genuinely define the charts by means of the algorithmic measurements of the digital solutions. This will create another seismic shift that echoes the one that occurred 25 years ago when SoundScan was introduced in 1991. Then we learned that metal, hip-hop, country, and R&ampB had been considerably more well-known than the prior charts indicated. Likewise, we will see at the moment underrated types of music surface and begin to dominate. Power to the individuals!

Elyse Chamberlain

  • Elyse Chamberlain, A&ampR Talent Scout at Atlantic Records – 2016 showed that more than ever self-produced and independent artists can enjoy mainstream exposure in streaming and touring with out the help of main labels or commercial radio. 2017 will continue this trend and we will also see the rise of artists exclusively releasing singles and EPs alternatively of the classic album.

Paul Resnikoff

On the December 14, 2016 broadcast of Music Biz 101 &amp More, Digital Music News founder Paul Resnikoff predicted one thing new and thrilling in the vinyl globe, but simply because of time constraints, could not offer specifics related to alterations going on with those rotating black spheres.  

Music Biz 101 Happy Holidays Philp &amp Marcone

Medical doctor Esteban Marcone predicted the AT&ampT/Time Warner merger would happen, affecting the music biz in a profound way.  He also believed some streaming services would either merge or go by the wayside.

What about your Professor David Kirk Philp?  Well, on the air he stated there would be a lot more celebrity deaths.  2016 was unusually difficult, as we all lost greats like Prince, David Bowie, Glenn Frey, Sharon Jones, Maurice White, both the E and the L in ELP (Emerson, Lake &amp Palmer), and so several far more.

For this post, Philp will go out on a ledge and state that he (me) thinks we’ll see the huge streaming audio services, like Spotify, Apple Music, Amazon, and Pandora, get more into original content.  Apple Music and Tidal are getting exclusives currently.  But I’m speaking about making original content material for music, in other words signing and recording talent, and distributing that as a new release under the auspices of Spotify Recording Group, for instance.  Amazon and Netflix currently do this with video content material.  With tens of millions of listeners, a captive audience, and with highly influential playlists, I can not see why the big services would ignore at least trying out the notion.

What do you believe will happen?  Comment under and let’s see who’s very best at figuring out what’ll take place just before the clock strikes midnight each tomorrow.




Professor David Philp is Assistant Professor Music Management &amp Well-liked Music Research at William Paterson University. He is the co-host of the only Totally free suggestions college radio-primarily based music &amp entertainment industry talk show in America, Music Biz 101 &amp A lot more, which airs reside most Wednesday nights and is available as a podcast Right here each evening (days also).  Reach him at PhilpD@wpunj.edu or discover him on LinkedIn Right here.


How To Use Video E-Cards For Vacation Music Marketing

(1)If you are brief on concepts for how to connect with fans and share content this vacation season, a properly placed e-card can be just the point to engage fans and add some levity to an otherwise stressful season.


Guest Post by Team FanBridge on the FanBridge Weblog

The Vacation season is here! If you really feel your self operating out of time or with no some thing to send to your subscribers: do not be concerned. Spread holiday cheer this season by sending a festive video e-card. Video content is a fantastic way to engage and entertain your fans during this busy time and to add some light to the hectic emails they are receiving.

You can generate video e-cards through the on the web tools shown under. They are straightforward to use and give you space to be creative. Add oneself or the whole team, a funny or a significant image and of course a jolly message at the end for your audience for a customized touch.

Web sites such as JibJab and Elf yourself  always generate merry and jolly viewing content material that are perfect for your vacation emails. With multiple video layouts to select from the possibilities are endless.

When your video is completed, create a holiday themed e mail employing the Template Tool. To add your new video e-card drag in a contact to action button with your video link attached. We advocate  including a image from the video to entice your fans to click by way of. Customize by adding in a specific vacation e mail header using an on the internet design tool such as Canva.

Bring it all collectively by including copy that wishes your viewers a satisfied holiday season. You can consist of your favored moments from the video, a unique message to your fans or just a straightforward vacation greeting.

Also don’t overlook to ask your fans to share the video on social media. When sharing make certain to mention what to include with the following to get maximum coverage:

Lastly, add a signature with your name to give the e mail a individual touch.


Creative and entertaining holiday video content material is a great way to separate your email from the rest this season. These online tools make it simple and typically produce a lot of laughter. So get generating and want your subscribers a Content Holidays!


Instagram: The Best Way To Attain Music Fans

Instagram-logo-300x225If you’re curious which social media platform is the greatest a single to target fans on, it appears as although the common photosharing app Instagram might be your best bet, as a new study reveals its users are far more probably to engage with and spend funds on music.


Guest Post by Bobby Owsinski on Music 3.

Nielsen has just completed a study analyzing the habits and lifestyles of U.S. music listeners on Instagram, and the results show that if you want want to reach music lovers, that’s a single of the best platforms to use for promotion.

What was determined? Very first of all, Instagram users are large music fans, and show it with their wallets. They devote 42% more income on music and listen 30% more than the general population. In reality, the common Instagram user spends a surprising $ 269 per year on music.

What do they listen to? 41% listen to pop/Prime 40, 39% to rap and hip-hop, 33% to R&ampB, 30% to rock, 23% to country, and 13% to EDM.

IMG_3494When it comes to music consumption, a whopping 90% of Instagram customers stream music, and they’re much more than twice as probably to spend for it as well. And exactly where do they get it from? 49% get it from YouTube, 44% from Pandora (a surprise), and only 29% from Spotify. They are also 3 instances far more most likely to use Soundcloud or Apple Music.

Instagram users are also frequent reside events like concerts and clubs, and are specifically drawn to a club with a DJ. What’s more, in the course of live music event, Instagram is the #1 platform and is utilized 83% much more for sharing with concertgoers, artists and fans than any other platforms. They’re also a lot more probably to use smartphones for activities than the general population. This involves purchasing music that they hear at a concert, going to a performer’s site or social presence, calling buddies to let them hear the concert, or sharing videos of the occasion.

For positive, Instagram shouldn’t be the only social platform in your promotional arsenal, and you undoubtedly can’t ignore the other people even if most of your fans reside right here. That said, the study shows is that the platform can be quite important for reaching either your present fans, or possible ones.


Receiving It Done: The Week In D.I.Y. and Indie Music

6a00d83451b36c69e201b8d1b7a6b9970c-150wiIn this dose of guidelines and beneficial advice for DIY and independent artists, we offer ideas on how to make a music chatbot, 5 alternate ways to make income off of your music, what new music startups can tell us about the future of music, plus significantly, much far more.


4 Great Music Business Quotes

2In this compilation of quotes, major industry players such as Don Passman, Snake Sabo, and Amy Porterfield share some powerful and important pieces of advice on finding success while living a life in the music business.


Guest post by Rick Goetz of MusicConsultant

At Music Consultant, we’ve interviewed hundreds of leaders and visionaries in the music industry. Below are some powerful words of wisdom!

Don Passman, entertainment attorney, author of Everything You Need to Know about the Music Business, on what successful artists have in common:

“They definitely do things differently … The funny thing is, it’s not about talent, because I’ve known some incredibly talented people that have had only moderate careers or no careers at all. The real keys to success are drive and determination. You need to be willing to walk through walls to get to where you need to go and not get discouraged. I think that is something really big they have all had in common.”

2Snake Sabo, guitarist, songwriter, artist manager, founding member of Skid Row, on building a live fan base:

“I believe every artist has to build from a live standpoint. We want to be entertained and be able to go to a show and see these songs. I still believe in real artists, artists that are not just about a song, but are great performers as well. I think everything needs to tie in together for someone to be successful on a long-term basis.”

Jeff Chenault, founder and creative director of Eleven07, on artist branding:

“Think about branding down to the smallest detail: Use the same colors, the same font and make sure your band photo – if you’re using a color photo – has colors that work with the album cover and other merchandise. Try to create a real theme and put it everywhere. If people see that theme enough, it will stick in their minds.”

Amy Porterfield, social media and marketing expert, on controlling your message:

“Social media gives you this huge platform to tell people who you are, what you’re about and really influence people and make them see you the way you want them to see you. You have control over that message when it comes to social media. The biggest mistake I see is that people are not consistent and they’re not patient.”


Utab: Inexpensive Music Video Creation Tools That Engage Active Fans

LJxcOk8TFor entrepreneauring DIY artists, video is an essential element of constructing and sustaining a fanbase. Due largely in part to their low price, lyric videos in certain have become a common way for artists to disseminate their music to the masses, anything which Utab assists artists take a step additional.


image from www.hypebot.com

For musicians hoping to pursue a career in the digital age, video has grow to be important for constructing and keeping a fanbase. YouTube has replaced MTV as the outlet of decision for music video consumption as independent artists perform to get their music heard (and observed) by new audiences, and lyric videos have turn out to be a low cost alternative to cost-prohibitive skilled video shoots.

But how can songwriters take handle of these videos as a fan-engagement tool, and go a single step additional to empower them to effortlessly find out their songs?

FrackUtab is a platform that makes use of a set of proprietary technologies that creates expense-powerful videos that bring collectively lyrics, guitar chord diagrams, and piano fingerings, perfectly synched to an audio track.  Their Utab for Artists (https://www.utabforartists.com/) platform makes it possible for the upload of a WAV or Mp3 to the Utab internet site, followed by the lyrics. Inside 24-48 hours the video is emailed and can then be uploaded or streamed as the artist wishes (https://youtu.be/yUrAuEHd2zI) facilitating engagement with Active Music Lovers, those who like to learn, practice, or just play along with their preferred songs.

Utab sprang from a team of musicians who had been also tech savvy, primarily based in Tel Aviv. Utilizing machine studying techniques, they developed two separate technologies one that could extract chords from any track, and one particular that could generate videos programmatically. The combination designed a strong but low-cost new tool for artists to engage fans in a much more dynamic way.

“Our principal insight was that many musicians in the indie world locate it really difficult to preserve a robust digital presence,” explains Utab CEO Ofer Oved. “These videos help make that much less of a challenge, in a extremely economical way. We are an additional layer for musicians, to boost their digital assets and might cooperate with platforms and organizations that aim to assist musicians with their enterprise and advertising.” 

Reference articles:


REWIND: The New Music Industry’s Week In Overview

6a00d83451b36c69e201bb08d1d8f8970d-150wiIn this this relaxed trot back through the previous seven days of industry news, we revisited the passing of Leonard Cohen, Orlando‘s obtain and planned memorial of the Pulse nightclub, Neil Young‘s selection to put his music back on streaming solutions, and a lot much more.


Neil Young Catalog Returns To Spotify, Apple Music, Amazon, Napster, Deezer, Others

young[UPDATE 2] Neil Young has been one particular of the most vocal critics of music streaming, primarily because of audio quality. In April of 2015, he pulled all of his catalog off of most music streamers, creating it offered only on Tidal, which provides a hi-fi streaming option.

At the time, Young wrote on Facebook that his live album EARTH “does not match on iTunes. It breaks all their rules (and couldn’t all genuinely be heard that way anyway).”

Now, Young’s catalog, like “Earth,” has returned and is obtainable on Spotify, Apple Music, Napster, Amazon Music Limitless, Deezer and other streaming music solutions.

Oh, and you can acquire “Earth” on iTunes, also.


REWIND: The New Music Industry’s Week In Overview

6a00d83451b36c69e201bb08d1d8f8970d-150wiIn this trip down memory lane from the final seven days of music industry news, we revisit the damage carried out to following a massive DDOS attack, the spike in Janet Jackson’s ‘Nasty‘ on Spotify following Trump’s debate outburst, Kanye‘s complaint of the Apple/Tidal feud, and significantly, significantly a lot more.