5 Marketing Takeaways From Music Streaming

Marketing-Takeaways-300x200Some recent evaluation from Subsequent Big Sound is showing that streaming is far more than just receiving artists’ music to the public, but is also supplying critical social and event data, as nicely as info on interactions in between artists and fans.


Guest Post by Bobby Owsinski on Music three.

If you appear closely, streaming is teaching us all some marketing lessons, according to analytics service Subsequent Large Sound (now owned by Pandora), a business that looks at social, streaming and occasion information as effectively as the interaction in between an artist and a fan. Whilst a lot of look at it as just a way to get their music to the public, there’s truly a lot much more to it than that. Here’s what the company found.

1. Streaming platforms supply a path to niche audiences

When you’re trying to attain a particular demographic, streaming music platforms coupled with social media channels offer the most direct path. For example, according to the report, “latin artists now account for one particular-third of the most well-liked artists on YouTube. Half of the prime 20 artists on Pandora are most popular with 25- to 34-year-old ladies.” Streaming, along with social media, enables you to particularly target the group that you are interested in reaching.

2. Underground EDM and hip-hop fans are the most engaged

Some of the largest leading 40 artists might have bigger followings, but that does not imply they’re the most engaged. Artists like Vinny Cha$ e, Marshmello, and Logic haven’t even sniffed radio or the Prime 40 but have extremely robust audiences, in some situations more loyal than the superstars.

Elderly-couple-listening-to-music-mp3-player-208555143. People still listen to older hits

Think it or not, in America individuals are is nonetheless listening to bands like Nickelback—a lot. On Pandora, legacy rock artists like Journey and the Eagles perform just as effectively as Katy Perry and Kanye West.

four. Some musical genres resonate much more with listeners

If you look to the Prime 40 as a barometer for what’s well-known, you’d come to a wrong conclusion as you’d probably get the idea that pop or nation ruled. On Pandora, 60% of the top artists are hip-hop artists, compared to just 15% on the leading 40.

5. Emerging artists can be social influencers as well

After again, it is easy to consider that Beyonce or Katy Perry rule because they seem to dominate the streaming and social networks but that is not the case. Young electro pop artist Halsey, for instance, has a follower growth on Twitter that outranks the Leading 40 artists like Iggy Azalea, Adele, Justin Timberlake, and Britney Spears.

The bottom line is that we tend to consider that the globe revolves around music’s 1 percenters, but that’s not the case at all. Possibly in radio and on the Prime 40, but not across all streaming networks, which provides hope to indie artists everywhere that are attempting to enhance their advertising .


How To Use Video E-Cards For Vacation Music Marketing

(1)If you are brief on concepts for how to connect with fans and share content this vacation season, a properly placed e-card can be just the point to engage fans and add some levity to an otherwise stressful season.


Guest Post by Team FanBridge on the FanBridge Weblog

The Vacation season is here! If you really feel your self operating out of time or with no some thing to send to your subscribers: do not be concerned. Spread holiday cheer this season by sending a festive video e-card. Video content is a fantastic way to engage and entertain your fans during this busy time and to add some light to the hectic emails they are receiving.

You can generate video e-cards through the on the web tools shown under. They are straightforward to use and give you space to be creative. Add oneself or the whole team, a funny or a significant image and of course a jolly message at the end for your audience for a customized touch.

Web sites such as JibJab and Elf yourself  always generate merry and jolly viewing content material that are perfect for your vacation emails. With multiple video layouts to select from the possibilities are endless.

When your video is completed, create a holiday themed e mail employing the Template Tool. To add your new video e-card drag in a contact to action button with your video link attached. We advocate  including a image from the video to entice your fans to click by way of. Customize by adding in a specific vacation e mail header using an on the internet design tool such as Canva.

Bring it all collectively by including copy that wishes your viewers a satisfied holiday season. You can consist of your favored moments from the video, a unique message to your fans or just a straightforward vacation greeting.

Also don’t overlook to ask your fans to share the video on social media. When sharing make certain to mention what to include with the following to get maximum coverage:

Lastly, add a signature with your name to give the e mail a individual touch.


Creative and entertaining holiday video content material is a great way to separate your email from the rest this season. These online tools make it simple and typically produce a lot of laughter. So get generating and want your subscribers a Content Holidays!