Instagram: The Best Way To Attain Music Fans

Instagram-logo-300x225If you’re curious which social media platform is the greatest a single to target fans on, it appears as although the common photosharing app Instagram might be your best bet, as a new study reveals its users are far more probably to engage with and spend funds on music.


Guest Post by Bobby Owsinski on Music 3.

Nielsen has just completed a study analyzing the habits and lifestyles of U.S. music listeners on Instagram, and the results show that if you want want to reach music lovers, that’s a single of the best platforms to use for promotion.

What was determined? Very first of all, Instagram users are large music fans, and show it with their wallets. They devote 42% more income on music and listen 30% more than the general population. In reality, the common Instagram user spends a surprising $ 269 per year on music.

What do they listen to? 41% listen to pop/Prime 40, 39% to rap and hip-hop, 33% to R&ampB, 30% to rock, 23% to country, and 13% to EDM.

IMG_3494When it comes to music consumption, a whopping 90% of Instagram customers stream music, and they’re much more than twice as probably to spend for it as well. And exactly where do they get it from? 49% get it from YouTube, 44% from Pandora (a surprise), and only 29% from Spotify. They are also 3 instances far more most likely to use Soundcloud or Apple Music.

Instagram users are also frequent reside events like concerts and clubs, and are specifically drawn to a club with a DJ. What’s more, in the course of live music event, Instagram is the #1 platform and is utilized 83% much more for sharing with concertgoers, artists and fans than any other platforms. They’re also a lot more probably to use smartphones for activities than the general population. This involves purchasing music that they hear at a concert, going to a performer’s site or social presence, calling buddies to let them hear the concert, or sharing videos of the occasion.

For positive, Instagram shouldn’t be the only social platform in your promotional arsenal, and you undoubtedly can’t ignore the other people even if most of your fans reside right here. That said, the study shows is that the platform can be quite important for reaching either your present fans, or possible ones.


Utab: Inexpensive Music Video Creation Tools That Engage Active Fans

LJxcOk8TFor entrepreneauring DIY artists, video is an essential element of constructing and sustaining a fanbase. Due largely in part to their low price, lyric videos in certain have become a common way for artists to disseminate their music to the masses, anything which Utab assists artists take a step additional.


image from

For musicians hoping to pursue a career in the digital age, video has grow to be important for constructing and keeping a fanbase. YouTube has replaced MTV as the outlet of decision for music video consumption as independent artists perform to get their music heard (and observed) by new audiences, and lyric videos have turn out to be a low cost alternative to cost-prohibitive skilled video shoots.

But how can songwriters take handle of these videos as a fan-engagement tool, and go a single step additional to empower them to effortlessly find out their songs?

FrackUtab is a platform that makes use of a set of proprietary technologies that creates expense-powerful videos that bring collectively lyrics, guitar chord diagrams, and piano fingerings, perfectly synched to an audio track.  Their Utab for Artists ( platform makes it possible for the upload of a WAV or Mp3 to the Utab internet site, followed by the lyrics. Inside 24-48 hours the video is emailed and can then be uploaded or streamed as the artist wishes ( facilitating engagement with Active Music Lovers, those who like to learn, practice, or just play along with their preferred songs.

Utab sprang from a team of musicians who had been also tech savvy, primarily based in Tel Aviv. Utilizing machine studying techniques, they developed two separate technologies one that could extract chords from any track, and one particular that could generate videos programmatically. The combination designed a strong but low-cost new tool for artists to engage fans in a much more dynamic way.

“Our principal insight was that many musicians in the indie world locate it really difficult to preserve a robust digital presence,” explains Utab CEO Ofer Oved. “These videos help make that much less of a challenge, in a extremely economical way. We are an additional layer for musicians, to boost their digital assets and might cooperate with platforms and organizations that aim to assist musicians with their enterprise and advertising.” 

Reference articles:


Beyoncé Shares Birthday With Fans By Releasing the Video for “Hold Up”

These days is Beyoncé’s 35th birthday, and Queen Bey is sharing the celebrations with her fans by releasing her bat-crashing video for “Hold Up” from her award-winning album Lemonade — no Tidal subscription necessary.