If you’re curious which social media platform is the greatest a single to target fans on, it appears as although the common photosharing app Instagram might be your best bet, as a new study reveals its users are far more probably to engage with and spend funds on music.
Guest Post by Bobby Owsinski on Music 3.
Nielsen has just completed a study analyzing the habits and lifestyles of U.S. music listeners on Instagram, and the results show that if you want want to reach music lovers, that’s a single of the best platforms to use for promotion.
What was determined? Very first of all, Instagram users are large music fans, and show it with their wallets. They devote 42% more income on music and listen 30% more than the general population. In reality, the common Instagram user spends a surprising $ 269 per year on music.
What do they listen to? 41% listen to pop/Prime 40, 39% to rap and hip-hop, 33% to R&B, 30% to rock, 23% to country, and 13% to EDM.
When it comes to music consumption, a whopping 90% of Instagram customers stream music, and they’re much more than twice as probably to spend for it as well. And exactly where do they get it from? 49% get it from YouTube, 44% from Pandora (a surprise), and only 29% from Spotify. They are also 3 instances far more most likely to use Soundcloud or Apple Music.
Instagram users are also frequent reside events like concerts and clubs, and are specifically drawn to a club with a DJ. What’s more, in the course of live music event, Instagram is the #1 platform and is utilized 83% much more for sharing with concertgoers, artists and fans than any other platforms. They’re also a lot more probably to use smartphones for activities than the general population. This involves purchasing music that they hear at a concert, going to a performer’s site or social presence, calling buddies to let them hear the concert, or sharing videos of the occasion.
For positive, Instagram shouldn’t be the only social platform in your promotional arsenal, and you undoubtedly can’t ignore the other people even if most of your fans reside right here. That said, the study shows is that the platform can be quite important for reaching either your present fans, or possible ones.