With more than 300 million active users, Instagram has grow to be an extremely critical tool for self-advertising artists. In this post we examine how bands and musicians can grow their presence on the common photo sharing platform.
Guest Post by Colleen Kinsey
You can’t afford to ignore social media. It’s a cost-free way to develop your fan base and generate a bigger digital following! The most recent and greatest photo-sharing app is Instagram, which now has more than 300 million active customers. That makes Instagram bigger than Twitter!
Sure, you can use man hours to walk around the city, placing up posters, and receiving an unbecoming sunburn, but why not market your self, or your band from the comfort of your couch? Stick to these measures to get oneself in the Instagram door for cost-free!
Use your present network
Whether or not you fan base is as modest as your immediate loved ones, or you have three,000 followers on Facebook, you have individuals that you can digitally attain. Announce your Instagram account to your fans and followers through your social channels, such as: Twitter, YouTube, Pinterest, Vine, e-mail list, internet site, and so on. I would even suggest adding your Instagram manage on your posters and promotional products.
Post higher high quality images
Instagram is the best instance where top quality is greater than quantity, due to the fact it is a entirely visual platform. You will see considerably better final results if you skip posting 25 images from the gig final night. Rather post five of the ideal photos you have. I suggest posting them all through the subsequent couple days, so you have the better chance of hitting a lot more customers.
Or, possibly you concentrate on images/short videos showcasing your band. Perhaps, you just bought the most beautiful, strong-wood acoustic guitar and want to show it off!
Studies show the following statistics on Instagram images:
- Lighter images produce 24% far more likes than dark photos
- Images with background space get 29% much more likes
- Images with the dominate color becoming the shade of blue get 24% much more likes than red
- Images with a single dominant color get 17% far more likes versus these with a number of colors
- Higher levels of texture in a photo get 79% a lot more likes!
Start off Employing Hashtags
Hashtags are a way for shoppers to find topics that folks are speaking about. And the excellent point about Instagram, is the far more hashtags the greater! There is no character limit and it aids much more future fans uncover you.
You can commence utilizing hashtags by utilizing the constructed-in Instagram search functionality. It shows the recommended hashtags for you and how numerous posts on Instagram use this hashtag. Study hashtags that your neighborhood and future fans may be using. I use HashAtIt and Hashtracking to analyze the hashtags and see what’s trending.
Create your followers, but be genuine
You can’t anticipate to just post excellent Instagram pictures of your band and count on to have Instagram good results more than night. You need to have to interact with the neighborhood. You can do this by following Instagram customers that post related hashtags as you. In my private encounter, following people that are making use of the identical hashtags results in about 1 follower per 20 likes, which requires less than a minute once you get the hang of it.
Comment on other people’s photos, but mean it. When you leave a copy and pasted comment like “Great photo!” it’s not really interacting with the community. Leaving a meaningful comment and attempt to engage them with a query or compliment.
If you are playing normal gigs, or frequent various venues, find those organizations on Instagram. Then look by way of the individuals that follow the venue and request to stick to them. This will bring customers to your Instagram page!
Instagram is the most recent in social media and you can use it to market place your band! Make certain to post higher good quality images and post strategically. You can also test out what occasions of the day you are engaging your Instagram audience the most. Begin making use of hashtags to help people locate you and interact with the community!
Sources & Additional Reading
six Image Qualities that Drive Much more Instagram Targeted traffic
How to Locate the Excellent Acoustic Guitar for You
How to Make Your Instagram Much more Engaging
Guest Post Author Bio– Colleen has a passion for guitars and ukuleles. She enjoys jamming, teaching, and acquiring other people involved in music. Her web site, Coustii, focuses particularly on guitars and ukes. Colleen loves to travel and uses her ukulele as a conversation starter on the road.