[UPDATE two] It really is no secret that Pandora is about to launch a Spotify like on-demand streaming music service. Precisely what type it will take and how it will differentiate from the competition could turn into considerably clearer tomorrow.
Pandora is pushing hard to put the final touches on the label offers needed to launch a paid on-demand streaming music service. The aim is to give CEO Tim Westergren a main announcement to share when he hits the stage for an interview at the Citi’s International Technologies Conference in New York on Wednesday afternoon.
Westergren’s appearance will come within hours of Apple’s massive unveiling and could calm jittery investors.
“As I’m typing this, I’m told Pandora nevertheless does not have all of the labels locked down,” recode’s Peter Kafka wrote early Wednesday afternoon. “But that sort of pre-launch brinksmanship in between a music service and music labels is not uncommon, and these items frequently get resolved in the hours prior to a deadline.”
$ 5 Per Month Alternative
In addition to a new Spotify-like $ 10 per month offering, Pandora will launch a $ 5 version that delivers much less flexibility than the new premium tier, but adds functions that go beyond its totally free digital radio service, like limitless skips.
“The $ 5 provide will be killer for them,” an business insider told the Post. “Pandora has 76 million users that listen for totally free. It will have an less difficult time to get them to pay $ 5, so you may see some people switch back to Pandora.”