The group behind the music business plan at William Paterson University reached out to a variety of top music market leaders to get their predictions for the enterprise in 2017.
Guest post by Dave Philp from Music Biz 101 at William Paterson University
It is easy to recap a distinct year since every little thing already occurred. But what about predicting what will take place in a new year? Yeah, that is tough. When you believe about it, the job of a lot of people in the music industry is to predict the future. Isn’t that what agents and promoters do, book artists in venues based upon a prediction of ticket sales? And what about A&R people? Their job is to predict what sort of artists and what type of songs the planet desires to hear.
In the education world, exactly where this writer is based, predictions are not as common as dwelling on the previous. That’s why history departments are so a lot a component of a liberal arts curriculum. English teaches about Beowulf and Shakespeare. Cool stuff, but written by humans who have been dead for hundreds of years. Even music theory is based upon chords and sounds and pieces written in the cracked rearview.
We took it upon ourselves here at Music Biz 101 headquarters to ask about the American biz and locate out what folks are expecting for 2017. You’ll study the thoughts of folks working at Rumblefish/Harry Fox Agency, Atlantic Records, A2IM, Warner/Chappell, Tommy Boy Entertainment, and much more.
Get pleasure from the read and then do two items: 1) Comment beneath with your predictions, and 2) Come back here as 2018 approaches and see what came correct and what was way off.
Now, on with the fortune telling!
- John Simson – Executive in Residence. Kogod College of Organization, American University Former Exec. Director of SoundExchange: Will BMI and ASCAP be forced to merge? Each organization has about $ 120 Million in costs. A merger would mean an quick improve of $ 120 Million to publishers and writers by eliminating the redundancy of work. The admin charges would drop as they would no longer want to spend to compete vs. every other probably resulting in further millions in payouts to members.
- Michael Simon – President & CEO of Rumblefish and Harry Fox Agency – 2017: Blockchain gains even more focus but continues to befuddle all but a limited group of initiates. Late in the year, we see the release of a lot more “protest”-oriented recordings than we’ve heard in a decade.
- Yannick Peary- Director Digital Advertising and marketing for Atlantic Records – In 2017, labels (and rights holders) will start monetizing their digital audiences (internet site guests, social followers, etc.) equivalent to other main media publishers by means of programmatic ad exchanges and generate new business income streams.
- John Butler – VP Promotion for Curb Music – 2017: The Year That Streaming Services Became Radio – Consolidation of streaming solutions bought by traditional media firms Nashville becomes a 3rd coast A&R source for pop music and totally earns the Music City title CBS spins off and tends to make Nashville a corporate house
- Jake Ottman – Exec VP of A&R for Warner/Chappell – Because of the explosion of music streaming in 2016 there will be a million new label startups in 2017.
- George Dassinger – CEO, Dassinger Inventive – Streaming is the name of the game in 2017 music, but these older than 30 have only a slight awareness of a music revolution happening as they go about their day-to-day.
- Jerry Lembo – Music Consultant – The Prime ten singles of 2017 will all feature a solo artist, singular songwriter and one particular producer. And Managing Your Band – 6th Edition will replace All You Require To Know About The Music Organization as the #1 Greatest Seller on Amazon. (Ed. note: Jerry is the ideal human ever. Read on.)
- Rosie Lopez – President, Tommy Boy Entertainment – 2016 is the year when tech businesses openly voiced their need to become labels and radio stations. Will 2017 be the year when labels disrupt the digital music pipeline and lastly invest in launching great apps and platforms that will offer direct access to shoppers ala HBO and Netflix? Will micro transactions and blockchain be embraced by the industry as a way to enhance income and to solve inefficiency in digital content monetization?
- Richard James Burgess, Ph.D., CEO A2IM (American Association of Independent Music) – 2016 was the year when streamed music exceeded any other format. 2017 will be the year when customers commence to genuinely define the charts by means of the algorithmic measurements of the digital solutions. This will create another seismic shift that echoes the one that occurred 25 years ago when SoundScan was introduced in 1991. Then we learned that metal, hip-hop, country, and R&B had been considerably more well-known than the prior charts indicated. Likewise, we will see at the moment underrated types of music surface and begin to dominate. Power to the individuals!
- Elyse Chamberlain, A&R Talent Scout at Atlantic Records – 2016 showed that more than ever self-produced and independent artists can enjoy mainstream exposure in streaming and touring with out the help of main labels or commercial radio. 2017 will continue this trend and we will also see the rise of artists exclusively releasing singles and EPs alternatively of the classic album.
On the December 14, 2016 broadcast of Music Biz 101 & More, Digital Music News founder Paul Resnikoff predicted one thing new and thrilling in the vinyl globe, but simply because of time constraints, could not offer specifics related to alterations going on with those rotating black spheres.
Medical doctor Esteban Marcone predicted the AT&T/Time Warner merger would happen, affecting the music biz in a profound way. He also believed some streaming services would either merge or go by the wayside.
What about your Professor David Kirk Philp? Well, on the air he stated there would be a lot more celebrity deaths. 2016 was unusually difficult, as we all lost greats like Prince, David Bowie, Glenn Frey, Sharon Jones, Maurice White, both the E and the L in ELP (Emerson, Lake & Palmer), and so several far more.
For this post, Philp will go out on a ledge and state that he (me) thinks we’ll see the huge streaming audio services, like Spotify, Apple Music, Amazon, and Pandora, get more into original content. Apple Music and Tidal are getting exclusives currently. But I’m speaking about making original content material for music, in other words signing and recording talent, and distributing that as a new release under the auspices of Spotify Recording Group, for instance. Amazon and Netflix currently do this with video content material. With tens of millions of listeners, a captive audience, and with highly influential playlists, I can not see why the big services would ignore at least trying out the notion.
What do you believe will happen? Comment under and let’s see who’s very best at figuring out what’ll take place just before the clock strikes midnight each tomorrow.
Professor David Philp is Assistant Professor Music Management & Well-liked Music Research at William Paterson University. He is the co-host of the only Totally free suggestions college radio-primarily based music & entertainment industry talk show in America, Music Biz 101 & A lot more, which airs reside most Wednesday nights and is available as a podcast Right here each evening (days also). Reach him at PhilpD@wpunj.edu or discover him on LinkedIn Right here.