Grammy nominated recording artist Lil Yachty has signed a brand sponsorship deal that will see him cast as the Creative Designer for fashion brand Nautica. In his new role, Lil Yachty will function with Nautica to design and style a capsule collection as nicely as be featured in digital and social media marketing campaigns.
Lil Yachty, a self-proclaimed Nautica fan derived his name from his higher college clique who were identified as the Yacht Club, based on the nautical motiff featured on Nautica’s apparel.
Yachty, 19, has virtually two million followers on Instagram, and his videos on YouTube have over 127 million views. D.R.A.M.’s song, “Broccoli” featuring Lil Yachty reached number 1 on the Spotify chart.
The economic terms of the agreement were not disclosed.
via Celebrity Access